5 Ways Data-Aware Storage Is Like Home Ownership

There are a few things you have an innate right to be territorial about. One is your living space. The other is your data. Just as you have a right to know what’s going on in your house and shouldn’t have to pay extra to greet visitors or look in certain rooms, you have a right to know what’s in the data you are paying to store. Consider the ways data-aware storage mirrors home ownership, and why you should uphold the same values regarding security, protection and understanding for each.

1. You’re a caretaker and a part of its history.

Just as your home forms the base for time and memories created in it, your storage platform is a record of your business throughout stages of growth, new initiatives and employees, and possibly even new directions or leadership for the company. You’re right to feel connected to anything that holds so much of your history.

2. You know what color the walls are, and you can change them at will.

Some data storage platforms can feel like you’re standing across the street with binoculars trying to figure out what’s happening in your own kitchen. Your perspective of your home is based inside its walls, where you can see every detail and make changes as you see fit. Data-aware storage can give you the same level of access through auditing trails, data visualization and more.

3. You decide when to invite people in, as you’re the host.

You wouldn’t throw a party and let a stranger determine the guest list, and you wouldn’t share your company’s access credentials with just anyone. Data-aware storage recognizes individual users in an IT environment, so you have control over access rights for secure data and can detect threatening activity from unverified users as soon as it occurs.

4. You protect it on your own terms.

When it comes to potential break-ins, maybe you’re comfortable keeping the lights on when you leave the house and hoping for the best. Or, maybe you invest in a complex alarm system to notify you at the first sign of an intruder at the edge of your property. Protecting data at its core is a necessity for any IT admin or business owner, and supplementing this protection with the endpoint security strategy of your choice is just another way to strengthen this defense plan.

5. You shouldn’t pay for anyone to tell you about things you already own.

The key element in the definition of true data-aware storage is the ability to gather detailed, actionable insights about the data they already own by analyzing and securing it at the point of storage with no added complexity or costs. If you still feel like you’re paying a third party to grant you access to the things that fill up your house, your storage isn’t fully data-aware.

Get data-aware with details about the DataGravity Discovery Series.


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Jeff Boehm

Jeff Boehm

Jeff Boehm was the vice president of marketing at DataGravity for 2 years. Jeff brought more than 20 years of experience with a rare combination of marketing skills, organizational leadership and technical background to DataGravity, having shaped the BI and search markets working for industry pioneers and disrupters.