6 Side effects of data-aware storage for HR managers, CFOs, sales teams

Let’s say you’re the vice president of human relations (HR) at your company, and one of your employees, Steve, unexpectedly quit on Monday. You ask your team if Steve showed any signs of the move before he made it public – for example, copying client information or intellectual property to his personal file shares – or if he happened to delete any critical files on his way out the door. However, Steve deleted his browsing history and personal folders before he made his announcement, and the IT team can’t bring up an older version. In other words, you’re out of luck. If Steve walked out the door with sensitive information, you have no way to know.

This kind of situation happens more often than you may think. Many employees on teams other than IT pay little attention to, and reap few benefits from, their company’s enterprise technology. Data-aware storage changes this game. Unlike platforms that don’t offer end-user appeal or applicability outside of storage, data-aware solutions can improve daily tasks throughout an organization. Consider the public share, where people freely storage lots of business documents and use it as a very large repository. There is so much to be gained from mining this data for key business and user attributes. For example:

  • Chief financial officers (CFOs) can cut infrastructure costs by highlighting the difference between business-critical information, and unstructured data that should have long ago been deleted.
  • Product marketing managers can apply insights from the company’s sales process to adjust products in ways that resonate with customer interests.
  • HR directors can check which users have fully read the new health insurance policy, and send reminders to those who have yet to open the file.
  • Sales leads can closely monitor productivity and collaboration among their direct reports, and identify which teams achieve the greatest results when working together.
  • Security executives can locate and address risks and potential entry points within their data to keep critical information safe from intruders.
  • IT managers can more efficiently use the space on their servers and avoid costly, potentially unnecessary requests for increased storage budgets.

No matter his position, every employee within an organization interacts with the same data, and uses it to fuel his day-to-day tasks – and in turn, nearly every job can be informed by insights about the way users are interacting with that data. Often, those insights are lost in storage, unable to fulfill their abilities to help others. Data-aware storage puts that information to work – not just for the IT team, but for every employee.

Learn more about how user access auditing can improve team collaboration.

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John Joseph

John Joseph

President and co-founder of DataGravity, John Joseph leads company’s sales, marketing, operations and customer initiatives. John previously served as vice president of marketing and product management at EqualLogic, leading these functions from the company's initial launch through the successful acquisition by Dell in 2008. He subsequently served as vice president of enterprise solutions, marketing at Dell for three years after the acquisition.