For businesses, shift toward intelligent storage spurs collaboration

The market has asked a lot of storage technology over the years. The escalating volume and velocity of data creation has continuously raised the bar, so maybe it’s no wonder that so many companies and vendors focused on speeds, feeds and management automation without ever questioning why they had accepted terabytes of dark data as a given. Storage, after all, wasn’t about solving problems for people.

The job of storage looks much different today. We know now that storage is capable of turning a light on over that dark data, and we’re starting to see how a shift in technology can spur a shift in business collaboration. Here’s what I mean. When 80 percent of your data shows up in your storage system as a file or object name with no other information, you can’t use it to learn about how employees are interacting with each other or with the information their colleagues create. Sure, you could interrogate individual files or layer on third-party apps to stitch together some kind of process, but when there are millions of unstructured files in your storage system, those approaches don’t work.

When the storage system is re-architected to help you learn about your data as your team is writing it, something really interesting happens. Decision-makers in the company can easily identify the various experts on staff, seek them out and collaborate. This is a significant shift. Big data, after all, isn’t just 1s and 0s. It’s descriptions of how humans are interacting with each other. The ability to visualize those interactions – when married with data management, security and protection capabilities – cuts the time, cost and complexity of analyzing data. It also boosts the ability of company stakeholders to work together, make better decisions and create strategic business value.

DataGravity co-founders Paula Long and John Joseph talk about this shift in our latest video. Check it out here.

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Jeff Boehm

Jeff Boehm

Jeff Boehm was the vice president of marketing at DataGravity for 2 years. Jeff brought more than 20 years of experience with a rare combination of marketing skills, organizational leadership and technical background to DataGravity, having shaped the BI and search markets working for industry pioneers and disrupters.