A Channel Perspective on the Future of Storage
Today, most IT leaders think of storage merely as a place where data resides, but we see it as evolving into much more. Our customers are storing more data – both structured and unstructured – and they’re asking us to bring them the functionality to manage it. The channel’s job right now is to deliver on that request while also providing smarter storage solutions that can illuminate the intelligence within data.
The market has broadly accepted “storage” as something that is basically a receptacle for data – one without the means to extract insights. That’s no longer a relevant definition of what storage can or should do. Businesses want to give their data a voice so they can make more informed business decisions related to compliance, governance, customers, employees, operations and other issues. Unfortunately, many of the tools companies have tried to use to meet this need operate in separate applications or are too complicated for IT and line-of-business professionals to master. We see a market in which companies have a comprehensive solution that fuses storage and intelligence, so users can tap into both structured and unstructured data. This is the future of storage, but it’s not a far off.
Customers are already asking for this capability. Their unstructured data stores are growing, and they are eager to apply analytics to that data so they can learn more about their businesses, customers, employees and more. They’re struggling to make that happen, which opens the door for the channel to be a real service to businesses of every size. Channel partners are poised to do this today, and we shouldn’t wait for a distant future to make it happen.
Joe Paquet is vice president of vendor alliance and relations for Axis Business Solutions, an expert in virtualization, storage, continuity and cloud technologies, as well as a DataGravity early-access channel program partner. Joe has 20 years of sales and management experience in the high-tech industry. Prior to Axis, he was a key principal in building a service division for a New England-based VAR.Like This