Disruption can take you places you weren’t expecting

When we began our journey, we had a vision of how data-aware storage would change how companies protect and gain valuable insights from their data. We thought we were thinking big. We spent the last year working with and listening to customers, and have realized that we weren’t thinking big enough. Customers want all of their data to be data-aware, no matter where it lives.

Using DataGravity, customers have experienced their data from the storage lens. They see a 360-degree view of their data, and the people interacting with the data over time. This provides the ability to not only gain insights, but also to protect and recover data regardless of security threats, whether they’re physical or virtual.

Companies that don’t listen to their customers and market don’t succeed.

We have hinted in the last few months that we’d be expanding our mission beyond the storage array. We are reorganizing our company to solve the bigger challenge companies have securing and gaining insights from their data.

DataGravity has a world-class team. Sadly, not all of our team members will be taking this journey forward with us. For folks who know me, this is a gut-wrenching decision that we don’t take lightly. We have to sometimes take the painful step to make changes that frankly leave us in tears. Leading is about hard choices. So although this broadening of our vision is absolutely the right path for our customers and company, I feel a personal loss for the individuals that will not be continuing with us on this journey.

You may see press and social posts that speculate that DataGravity is in trouble. We are not. What we are is a company that is seizing an opportunity to expand beyond our original vision for the sake of our customers.

As always, we are totally committed to the success of our existing customers and will make sure they are fully they supported and can continue on the data-aware mission. This has no immediate impact on them.

I wish I could tell you more about our new direction. I can’t right now, but stay tuned and we will share our mission.

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Paula Long

Paula Long is the CEO and co-founder of DataGravity. She previously co-founded storage provider EqualLogic, which was acquired by Dell for $1.4 billion in 2008. She remained at Dell as vice president of storage until 2010. Prior to EqualLogic, she served in engineering management positions at Allaire Corporation and oversaw the ClusterCATS product line at Bright Tiger Technologies. She is a graduate of Westfield State College.