Embarrassing Moments: When Everyone Wishes They Were Data-Aware

Knowing what data you have stored can help you avoid a lot of embarrassing moments, gaffes and worse – catastrophic mistakes or oversights. After all, it’s your data that you’re storing: you should know what you have.

As a storage admin or IT Pro if you know the lay of the land — i.e. what potential obstacles are in the way and the easiest path to accomplish the tasks set before you — whether that’s searching your data, backing up your files, protecting your sensitive information or more efficiently managing your storage, you’ll be much less likely to stumble or take a misstep. Today, organizations are beginning to appreciate that data-aware storage – a new way of managing, protecting, governing and discovering their data at the point of storage – is a reality. By harnessing this understanding of the data that resides in their storage, organizations can more effectively manage the daily challenges and occasional crises that arise.

DataGravity is seeing this in our day-to-day dealings with valued customers as they’re using the DataGravity Discovery Series to more efficiently store, utilize and oversee their data. That led us to wonder how others would’ve benefited from being more data-aware.

One prime example of being embarrassed by not being data aware comes to mind.  If only Miss Teen South Carolina had been a little more data aware, her answer to this seemingly simple question never would’ve garnered more than 60 million views on YouTube.

What are you doing to be data-aware? How are you avoiding making an embarrassing gaffe (or worse) with (or without) knowing what’s in your data? Let us know.

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Jeff Boehm

Jeff Boehm

Jeff Boehm was the vice president of marketing at DataGravity for 2 years. Jeff brought more than 20 years of experience with a rare combination of marketing skills, organizational leadership and technical background to DataGravity, having shaped the BI and search markets working for industry pioneers and disrupters.