Is Your Storage Game?

I appreciate a good sports metaphor. As a soccer fan first and foremost it’s hard drawing analogies to my favorite sport that are easily understood and appreciated across the U.S.. Luckily, I’m also a Red Sox fan, and baseball analogies are far more relatable for the majority of those I talk to here.

For example, we’ve all heard (or seen) rookie phenoms. They’re fresh-faced raw talent that come up to the big leagues and set the game on fire. DataGravity was that rookie last year. With our win of Best in Show and Gold for Best New Technology at VMWorld 2014 along with shipping our product and defining data-aware storage in the marketplace we became an undisputed Rookie of the Year in storage in 2014.

Fast forward to today. We’ve been in the game for a while now and have been recognized as a potential perennial All-Star. In fact, a recent ESG report by analyst Scott Sinclair stated that we defined a new category of storage (data-aware storage). Gartner has also included us in their list of Cool Vendors for Storage Innovation in 2015. That’s validation that what DataGravity is doing is game changing.

Now, onto my analogy: Building a winning baseball team and building a great storage company are similar. It takes teamwork, uncompromising vision and a product that, when brought together, is greater than the sum of its parts. Sure, five-tool players are rare. Storage companies that are innovative are more rare.

I’m reminded of Michael Lewis’ 2003 book “Moneyball: The Art of Winning an Unfair Game.” It was influential when it first hit the streets and still is today. It brought attention to the role that analytics can play in any industry – even in an industry that seemed to favor athleticism and gut-instinct over geeky statistical analysis.

For those of us in the business intelligence industry at that time – as I was – the book was strong validation that businesses everywhere should make better sense of their data. If the Oakland A’s could overcome the odds and compete effectively against better financed opponents by using data analytics, then underdogs in any industry could – and should – do the same.

As DataGravity has proven since our launch, there is tremendous opportunity in being able to better manage your data. Understanding what you have stored is a positive step in being able to control, utilize and secure your data more effectively. The term data-aware storage refers to this shift in storage expectations and deliverables.

Using built-in file analytics, the DataGravity Discovery Series can help your business or organization derive the following:

  • Operational Intelligence – what is happening with my storage (think basic performance metrics, like IOPS and storage capacity)
  • Data / Content Intelligence – what is happening inside my storage (what content exists, is there sensitive data lurking there, who should know it exists, etc.)
  • Workflow / Social intelligence – how is my storage/data being used (user activities, changes to data, see who is accessing data that they shouldn’t, etc.)

These capabilities within the DataGravity Discovery Series can help every IT, security, and even business professional more effectively manage their storage to strategically unlock the value of growing data resources.

Better management, greater awareness and superior insight (and predictability) were what “Moneyball” was all about. And it is what data-aware storage delivers. For those entrusted with managing storage, isn’t that the ultimate goal after all?

For more on data-aware storage and how DataGravity and our file analytics can help you win the game, check out how you can supercharge your file services for the better.

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Jeff Boehm

Jeff Boehm

Jeff Boehm was the vice president of marketing at DataGravity for 2 years. Jeff brought more than 20 years of experience with a rare combination of marketing skills, organizational leadership and technical background to DataGravity, having shaped the BI and search markets working for industry pioneers and disrupters.