The Sights, Sounds and Conversations That Mattered at VMware PEX

The VMware Partner Exchange 2014 show is history, but the news that came out of the show – not to mention the conversations on the expo floor, in meeting rooms and over lunch – will influence data discussions over the coming months. Below are our top three takeaways from PEX.

1.  VMware brings Virtual SAN to software-defined enterprise. The PEX theme was “Master the New Reality,” and the company seems to be embracing that mantra with its support for software-defined-everything. VMware keynotes and announcements from San Francisco this week focused on the software-defined enterprise, as well as software-defined data centers and software-defined storage.

The company’s move to incentivize partners to sell Virtual SAN, its software-defined storage tier, signals continued innovation from VMware. That’s great to see in the market for commoditized storage. For the partners who sell Virtual SAN and the customers who adopt it, the next logical push will be for intelligence through data-defined storage, a whole new class of service. After all, not all data is equal, and for enterprises to extract valuable information, they’ll first need the means to identify and classify data so they can leverage it.

2.  In an unlikely pairing, Google and VMware partner. When you look at VMware’s recent acquisition of AirWatch and its move toward the bring-your-own-device (BYOD) space, perhaps it’s not so surprising to see Google at PEX, but it’s not something the market would have predicted until recently. Historically, Google builds on its own hardware, but in its PEX appearance, the company showed that it has found a green field in which to join forces with VMware. The two announced a desktop-as-a-service (DaaS) initiative that will allow end users to run traditional software in the cloud and access applications from their Chromebooks. Attendees were eager to learn more about this partnership, but that wasn’t the only thing they wanted.

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3.    On PEX floor, attendees want to know more about DataGravity. The DataGravity booth was hopping at PEX, and there were three reasons for that. First, people heard that we brought great swag.

Second, booth visitors had been following news of our recent hires, and they wanted to know why some of the leading players in storage and virtualization are joining our team.

And finally, attendees stopped by to learn more about what we’re developing. For example,  a business development manager came by multiple times and finally told us he couldn’t sleep for wondering about the full details of our solution. There were those who hung around hoping to overhear disclosures. And there were several that were intrigued enough to apply for our early-access channel partners program to learn more about how DataGravity will change the way companies extract information from their structured and unstructured data.

We’re still in stealth mode, but our partners will get an advance view into our solution and help shape the product during final development. Want to learn more? Apply for the DataGravity early-access channel program.

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David Siles

David is Chief Technology Officer for DataGravity. Prior to becoming CTO, David served as vice president of worldwide field operations at DataGravity. Previously, he was a member of the senior leadership team at Veeam Software. He also served as CTO and VP of professional services for systems integrator Hipskind TSG. A graduate of DeVry University, he is a frequent speaker at top tier technology shows and a recognized expert in virtualization.