Why I Joined DataGravity

I wanted to take a few moments and add my perspective to the recent press announcement about my joining DataGravity.  For more than 20 years now, I have been working with innovative companies that are shaping how people consume and benefit from information. Well before “big data” became the latest buzzword, the companies I’ve worked for – from Business Objects to Endeca to Qlik – have helped thousands of organizations around the world more easily gain insights from and make decisions based on data.

I’m excited to be continuing my trend of helping customers mine the gold in their information stores, but now from a different side of the information technology field.  I chose DataGravity as my next adventure based on three ingredients: storage as part of the intelligence discussion, the ability to harness insights from unstructured information and the “fix” of being at a great startup.

The expanding demand for intelligence and data-driven decision-making surrounds us in both personal and professional spheres.  Those of us in the business intelligence or search sectors largely ignored storage as a necessary but fairly uninteresting part of the equation. For as long as I’ve been in the data management space, storage has been seen as a container, a repository for bits and bytes.  DataGravity will turn that perception on its head and show that storage absolutely plays a role in understanding your information assets.

Next, unstructured information is becoming the elephant you can’t ignore. Various reports and studies suggest that unstructured information accounts for roughly 80 percent of all data in organizations. While there are debates about what “unstructured” means and even if there really is such a thing, most intelligence and insight systems rely principally on highly structured data sources, vastly ignoring documents, presentations, emails, Web pages, images, videos and other less structured information types. Thus, most “data-driven decisions” are based on 20 percent of the available data. That needs to change.

Lastly, let’s talk about the great startup “fix.”  The primary reason I joined DataGravity and what I’m most excited about is the startup journey itself. As our CEO Paula Long noted recently, once you get the taste of changing the table stakes in an industry, it is hard to give it up. I’ve been lucky enough to have that experience several times before, as have both of the DataGravity founders, Paula Long and John Joseph, and I can’t wait to do it again. In the few weeks since joining DataGravity, I have been surrounded by that infectious startup excitement and passion, coupled with groundbreaking new ideas from incredibly bright people.

We’ll share more about what we are doing in the coming year, but I believe we have the opportunity to deliver greater value to storage customers, while collapsing silos in the broader data management industry, changing how people think about and evaluate storage.

I can’t wait to provide more details. I’m confident you’ll be as excited about what we are doing as I am.

In the meantime, I invite you to follow DataGravity and me on Twitter to keep track of what we’re up to.

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Jeff Boehm

Jeff Boehm

Jeff Boehm was the vice president of marketing at DataGravity for 2 years. Jeff brought more than 20 years of experience with a rare combination of marketing skills, organizational leadership and technical background to DataGravity, having shaped the BI and search markets working for industry pioneers and disrupters.