Why IT is overdue for monumental change

Recently, a few tech industry trends have reached their tipping points. After steadily gaining momentum over time, each one is now directly changing the way consumers and vendors consume and interact with IT.

While a number of trends likely qualify for the “tipping point” category, four have become particularly clear, and have been echoed in my recent conversations with customers and partners:

  • Employees are more mobile and distributed than ever, changing the concept of the traditional office. For workers in the field, maintaining a rapid time to answer is critical to closing business. Tools that facilitate information sharing and communication in a simple and digestible way will win.
  • People are eager for ideas that improve on tired, clunky and expensive IT processes. The technology decision-maker base has shifted from IT to line-of-business employees. Agility in the name of the customer is key, as are the tools workers use. These preferences are clearly materializing in entertainment channels as well – at social events, I see 40-somethings reading email on phones while millennials scan rapidly through photos, videos and text formats that are an order of magnitude faster to develop and deliver, but leave it up to the reader to interpret meaning in a more visually described world.
  • As the lines between work and life blur (and device use follows suit), vendors need to work harder than ever to confirm security and win consumer trust. While the fluidity and agility of data and information are respectively seen as strengths, the security implications of lost smartphones and tablets could crush a business.
  • Data is driving everything, from personalized brand experiences to smarter enterprise platforms. Consumers want a better brand experience based on their preferences, and they want the ability to turn it off, too.

In my recent LinkedIn post, I shared a few details behind the conversations that brought these specific trends to light. Overall, consumers and vendors have raised their standards concerning the technology they use daily, and they’re not wrong to have upped the ante. Many teams are simply realizing that status-quo solutions aren’t doing them any favors. As one IT professional shared with me, his company had spent billions of dollars creating unstructured data in the last few years, without directing any resources toward gaining visibility into the information. Now, that amassed information wasn’t allowing data-driven trends to take root at his company; it was simply creating costs and grinding the company down.

In response to such pain points, the IT market is adapting to accommodate trends. For example, today’s enterprise tech offerings go beyond their primary functions to flag new business opportunities, deliver in-depth analytics and raise potential security risks – just to name a few features. Forward-thinking businesses recognize the value in this added intel, and they’re using it to lay the groundwork for their visions of tomorrow’s data center. As those visions take shape and become the norm, each of these trends will continue to evolve, sparking a greater technology refresh within many organizations.

However, most companies don’t just need a tech refresh – they need a strategy overhaul. To ride the waves created by IT trends, companies need to provide the personalization, security and data visibility their customers are craving – and keep an eye out for changes from there.

Read more about the face of tomorrow’s tech industry.

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John Joseph

John Joseph

President and co-founder of DataGravity, John Joseph leads company’s sales, marketing, operations and customer initiatives. John previously served as vice president of marketing and product management at EqualLogic, leading these functions from the company's initial launch through the successful acquisition by Dell in 2008. He subsequently served as vice president of enterprise solutions, marketing at Dell for three years after the acquisition.